Before joining VERTS Mediterranean Grill as the Director of Marketing in 2015 (We @Team Austin absolutely love VERTS!!), Peterson worked for Red Bull for eight years in field marketing, consumer collecting, and brand management.
He led strategic direction for Red Bull's direct-to-consumer marketing programs in the southeast. Managed brand integration for Red Bull Stratos, Felix Baumgartner's jump from the edge of space (Deemed one of the most successful marketing campaigns ever by Forbes.)
Keith also oversaw the International integrated marketing for branded record label Red Bull Records, and it's artists (including Multiplatinum band AWOLNATION).
In his current role of VP of Marketing for VERTS, Peterson is primarily responsible for growing the VERTS brand as it emerges as a national chain and accelerating marketing programming to scale the company to 200 locations by 2020.